
Real Madrid striker returns to be the face of the global campaign and will have his signature celebration in the franchise’s new game
EA Sports confirmed this week the renewal of its contract with Real Madrid striker Endrick for the promotional campaigns of EA Sports FC 26, the new version of the franchise’s flagship soccer game. A self-proclaimed fan of the game, the player is once again one of the faces of global communications, repeating his feat from 2024, when he also participated in the launch.
The young Brazilian has been honored by EA since June, when his signature celebration—the gesture of extending his arm in a handshake, accompanied by a wink—was added to EA Sports FC 25 in the end-of-season update.
Furthermore, the celebration, which became popular during his time at Palmeiras, will remain in the new edition. Thus, at just 19 years old and already part of the Real Madrid squad, Endrick celebrates the renewal of his contract with the gaming giant, reaffirming his connection to the virtual universe that has accompanied him since childhood.
“It’s a dream to be in the game and now be part of the global campaign again. I’ve been playing EAFC since I was a kid, I’ve always loved it. It’s very special to know that my celebration is there too; it represents who I am on the field,” said the player.